The world is changing around us. To continue growing as a business in the next ten years and beyond, we must look to the future, understand the trends and forces that will shape our business in the future and move quickly to prepare for what is to come. We must be ready for tomorrow, today. That is what our 2020 vision is about. It creates a long-term destination for our business and provides us with a "roadmap" to earn along with our business partners.
MISIONOur "ROADMAP" starts with a mission that is supported. Declare our purpose as a company and serve as the standard with which we weigh our actions and decisions.
Create Value and make a difference.
VISIONOur vision serves as a framework for our route and guide for each aspect of our business by describing what we need to carry out in order to continue achieving sustainable and quality growth.
• Staff: Being an excellent workplace where people are inspired to be the best they can be.
• Portfolio: Bring to the Mexican market a portfolio of quality products to anticipate and satisfy the wishes of people and their needs.
• Partners: promote a winning network of clients and suppliers, together we can create mutual and lasting value.
• Productivity: Being highly effective, agile and fast moving organization.
• Benefit: Maximize long-term profitability for shareholders, while being aware of our global responsibilities.
• Planet: Being a responsible citizen that makes a difference by helping to build and support sustainable communities.